Context · Role · Action · Format · Target
Role-based framing with a clear target audience. Great for marketing, copywriting, and creative work.
Background the AI needs — what project, product, or situation this relates to.
The persona the AI should adopt — e.g., expert copywriter, senior developer, UX researcher.
The specific task — what you want the AI to do.
How the output should be structured — e.g., numbered list, email, code block, table.
The intended audience for the output. Defines vocabulary, depth, and angle.
Scenario: Writing a LinkedIn post for a new AI product launch
Context: PromptQuorum is launching a multi-AI comparison tool. Role: You are a B2B SaaS marketing expert. Action: Write a LinkedIn post announcing the product. Format: 3 short paragraphs + 5 hashtags. Target: Startup founders and AI-curious professionals.
CRAFT stands for Context, Role, Action, Format, and Target — five fields that combine role-based framing with a clear audience definition.
CRAFT uses a Role field (giving the AI a persona) while CO-STAR splits style and tone separately. CRAFT is simpler; CO-STAR gives more voice control.
CRAFT excels at marketing copy and creative writing where assigning an expert persona and defining a target audience significantly improves output quality.
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